The free market IS free. In any competition, there is always a winner. Consider a game of chess. The winner is the one who is smarter and better prepared. Same with the free market. Some people simply are better organizers and sales people than other people. If the regulators of the market can't regulate in freedom, it isn't a free market. If they lie and somebody is harmed, sue them for the harm and damage they did through their regulating. But at least become wise enough so that you don't fall for their use of their freedom traps. You have that freedom in the free market. And so do they. Don't become hypocritical by trying to take their freedom away when you freely agreed to use what they offered.