I doubt startups will be much under 15 seconds.  Secondly, nobody who makes motherboards have gotten together to agree upon this or any standard so I am not optimistic about the 2011 time.   MSI -- a motherboard manufacturer -- introduced a limited number of EFI or UEFI products over a year ago (since discontinued) to little interest.  Now that we need something to get past the 2.1Tb limit on hard drives I suspect you will see several motherboard mfg. issuing one of the several options until the market demands one standard.  I think 2011-12 will be unpleasant from a PC consumer standpoint.