A leaked pitch deck presentation from Cox Media Group (CMG) - major player in the digital advertising space, appears to detail how its "Active-Listening" software uses artificial intelligence to capture and analyze "real-time intent data" from users' conversations. The presentation, obtained by 404 Media, lays out how CMG's software could listen to everything spoken near a microphone-equipped device—whether it's a phone, laptop, or home assistant like Amazon's Alexa, the Daily Mail reports.

The pitch deck outlines a six-step process for CMG's Active-Listening software, which turns seemingly benign conversations into targeted advertising gold. The first slide describes how the software listens to your conversations and extracts real-time intent data, which advertisers can then pair with behavioral data to target "in-market consumers." In simple terms, it means that if you mention a product or service in a conversation, advertisers can target you with ads for that very item.