Article Image

IPFS News Link • Food

Cereal For Dinner: As The Economy Implodes, The CEO Of Kellogg Is Trying To Convince Americans...

• The Economic Collapse Blog - Michale Snyder

Would you eat Cheerios for dinner?  What about Lucky Charms?  Many years ago when I was a college student, I would often eat cereal instead of a normal meal in the evening.  Needless to say, that wasn't good for my health at all.  But now "cereal for dinner" has become quite trendy.  Food prices have soared in recent years and millions of Americans are trying to cut costs anywhere that they can.  As the economy continues to implode and more consumers find themselves "under pressure", the CEO of Kellogg thinks that he will be able to convince even more of us that choosing cereal for dinner is a great way to save money

Gary Pilnick, CEO of WK Kellogg Co., told CNBC, "When we think about our consumer under pressure, … cereal … has always been quite affordable and it tends to be a great destination when consumers are under pressure."

He said his company has been focusing on messaging "to reach the consumer where they are, so we're advertising about cereal for dinner. If you think about the cost of cereal for a family versus what they might otherwise do that's going to be much more affordable.