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IPFS News Link • Boycotts

Bud Light teams up with NFL legends Peyton Manning and Emmitt Smith in desperate bid to boost...

• https://www.dailymail.co.uk, By Bethan Sexton

Bud Light has teamed up with NFL legends Peyton Manning and Emmitt Smith in a bid to boost sales following its PR disaster with trans influencer Dylan Mulvaney which saw customers boycott the brand.

The Pro Football Hall of Famers star in a new commercial released ahead of the Super Bowl which kicks off in two months time at Las Vegas' Allegiant Stadium.

The brand remained the official NFL sponsor despite sales plummeting 30 percent amid controversy over its decision to partner with Mulvaney for a campaign.

The influencer, 26, partnered with the beer brand in April for their March Madness NCAA campaign and was sent a personalized can as part of the promotion.

But the backlash caused Bud Light's parent company, Anheuser-Busch, to lose $400million in sales as transphobic fans shunned the brand and others who felt the it did not do enough to defend Mulvaney also boycotted.


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