$3 Billion and Counting• https://www.ericpetersautos.com, By eric
At least, that appears to be the reasoning behind "electrification" – the neutral-sounding term commonly used to describe the out-regulating of everything that moves that isn't battery-powered – in favor of everything that is.
Practically every car company has bought in, as it were – and it is costing them, literally, billions.
Maybe, eventually, everything.
Ford just revealed it expects to lose $3 billion – so far – on "electrification."
In saner times, the losing of $3 billion would be reason enough to pull the plug. But not when it comes to "electrification." Ford said it expects to lose more billions – through at least 2026. And this provides the impetus to build two million more battery-powered money-losers by 2026.
mphasis on "build."
As opposed to sell.
More exactly, build and sell at a profit.
Aye, there's the rub.
One can build as many of something as one likes, just the same as one can dig (and fill in) as many holes in the backyard as one likes.