"It's about much more than firearms," Brassard said.
According to Brassard, the firearms industry is working to do its part to promote gun safety and mental health.
There are at least seven organizations committed to gun safety, suicide prevention, and mental health services among the more than 2,400 exhibitors at the event.
"Attitudes are definitely changing," Brassard said.
"Five years ago, they would not have had a presence here."
Brassard spoke from the Project ChildSafe booth at the NSSF's 45th Annual SHOT Show in Las Vegas, Nevada. SHOT stands for the Shooting, Hunting, and Outdoor Trade show.
One of the exhibitors Brassard referenced is Hold My Guns (HMG), a non-profit that arranges temporary gun storage. Whether for a military deployment, a mental health crisis, or the need to prevent unauthorized firearms access, HMG connects clients with federal firearms license (FFL) holders who can legally store their guns so they are ready to be returned.
Sarah Joy Albrecht is the founder and executive director of HMG. She said that in an era of red flag laws and increased attempts to restrict gun ownership, HMG was started to help gun owners temporarily create distance from their firearms without government involvement.
"This is a non-legislative approach," Albrecht told The Epoch Times.
"This is our community helping our own."