'Yellowstone' Season 5 Premiere Breaks Ratings Record With 12.1 Million Viewers• BY JAMES HIBBERD
Yellowstone wrangled up a ratings record for its fifth-season premiere.
The Paramount Network drama delivered a cumulative viewership of 12.1 million live-plus-same-day viewers, the biggest overnight launch yet for the Kevin Costner neo-Western.
According to Samba TV, the ratings make Yellowstone the top scripted series premiere of 2022.
The series was also up double digits in all demos, including growing 52 percent among adults 18-34 and delivering a cumulative 5.6 rating among adults 18-49.
The breakdown goes like this: Yellowstone wrestled up 8.8 million viewers in its first airing on the Paramount Network (up 10 percent from season four). That number grew to 10.3 million viewers when adding in simulcast airings on CMT, TV Land and Pop. Then the figure climbed to 12.1 million when adding in encore telecasts.
The premiere was coupled with the launch of another Taylor Sheridan series, Tulsa King, starring Sylvester Stallone, which got underway on the Paramount+ streaming network (the ratings for which are not yet available).
The heartland drama series follows the Dutton family as they struggle to protect the largest ranch in Montana from outside forces. The series has been a ratings phenomenon for Paramount Network, driving viewers to the niche cable channel despite the show's lack of first-run streaming presence on its sister platform Paramount+.
"After four seasons, the show's massive audience base continues to impress with its latest season premiere becoming the most watched scripted television premiere of 2022," said Ashwin Navin, co-founder and CEO, Samba TV. "Yellowstone continues to tap into the passions of a broad swath of viewers throughout the American Midwest hungry for Western-themed genres that have been largely underrepresented on television in recent years. Viewership significantly over-indexed for the season premiere within cities such as St. Louis, Cleveland and Pittsburgh and not surprisingly under-indexed in the largely coastal urban centers of San Francisco, Los Angeles and New York."