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IPFS News Link • Surveillance

Did Amazon Buy iRobot Company that Makes Roomba Vacuums To Map Inside Your Home?

• Need To Know

Amazon.com paid $1.7 billion to purchase iRobot Corp, a robot vacuum cleaner company that sells Roomba autonomous vacuums that have the ability to map the interior of homes. This data type is a digital gold mine for Amazon because if marketers know more about what's inside, they can easily create tailor-made ads. Critics pointed out that Amazon's other products are also collecting data, including Alexa, which listens to you all day long, Ring watches your front door all day long, OneMedical knows all your secrets, and more. Remember, Amazon has a frightening partnership with the Central Intelligence Agency.

Amazon.com Inc.'s $1.7 billion acquisition of robot vacuum cleaner company iRobot Corp. is a move by the megacorporation to use Roombas to map the interior of homes. This data type is a digital gold mine for Amazon because if marketers know more about what's inside, they can easily create tailormade ads.

From a market perspective, Amazon's acquisition of iRobot is to gain deeper insight into customers' homes via the autonomous robotic vacuum cleaner called "Roomba."

The latest model of the Roomba, called J7, has a front-facing, AI-powered camera that maps out each room and will identify nearly everything in its path, such as floor plans, where the kitchen is, which space is the master bedroom, and where the kids sleep, as well as items on the floor.


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