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IPFS News Link • MEDIA (MainStreamMedia - aka MSM)

Fox Weather is Stockpiling Meteorologists and Taking on the Weather Channel

• by Gerry Smith

On Oct. 25, Murdoch's media empire will launch Fox Weather, a new 24-hour streaming service, aiming to take on meteorological incumbents like the Weather Channel and capitalize on the increasingly frightening state of Earth's daily forecasts. As weather events grow more intense, Fox Corp. executives are betting that consumers are hungry for more than just an iPhone app that tells them the temperature and whether they should be carrying an umbrella.