The supposedly Conservative government will launch an app by the end of the year to monitor the supermarket spending habits of families in the UK. Those who choose "healthier" options such as fruits and vegetables or engage in exercise will be rewarded with "loyalty points" in the app, which will translate into discounts and other incentives.
"There is a whole team in Downing Street working on this, and the Prime Minister thinks that we simply cannot go on as before and that we must now tackle it head-on," a White Hall source told The Telegraph.
"He has been on a very rigorous diet and exercise programme and it is likely he will play a leading role in fronting this whole campaign."
The outgoing head of the NHS, Lord Stevens said that the UK's socialised healthcare system will be weighed down in the future if the government failed to tackle the rising obesity in the country.
"The layers of the onion… stretch out to things that are obviously beyond a healthcare system's direct control, including the obesogenic food environment that children and poorer communities are exposed to.
"Countries, where more than half the population are overweight, have had 10 times more Covid death," Lord Stevens noted.
Some have criticised the nanny state mentality of the government, likening the programme to the social credit score in China, which tracks the habits of citizens, awarding positive points for buying things like diapers and subtractions for buying alcohol. The communist scheme has also seen tens of millions of citizens barred from travelling because their score was too low.