Early last June, Brentwood School posted an image of a black square on Instagram. This was eight days after George Floyd had been killed, and it was part of #BlackoutTuesday, a social media campaign against racism and inequality. Other Los Angeles prep schools also participated in the well-intentioned if largely symbolic online gesture, along with millions of other institutions, businesses, and individuals. But Brentwood's black box got what's known as ratioed; it received more negative comments than likes. Many more.
"Brentwood is a toxic racist cesspool for students of color, but an ivory tower for the wealthy, white elite," read one of the scores of scathing remarks that kept popping up on Instagram throughout the day. "If you cared about racial justice, you would close your doors and redistribute your obscene wealth," read another.