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No Longer Mister: Hasbro's Mr. Potato Head Brand Is Getting A Gender Neutral Name

• CBS Global - Boston

oy makers have been updating their classic brands to appeal to kids today. Barbie has shed its blonde image and now comes in multiple skin tones and body shapes. Thomas the Tank Engine added more girl characters. And American Girl is now selling a boy doll.

Hasbro said Mr. Potato Head, which has been around for about 70 years, needed a modern makeover.