London: People across England are about to be hit with a deluge of new government adverts on television, radio and social media containing one blunt demand: Stay at home.
It's a familiar message - and that may be why the public seems to be shrugging it off.
The data shows Britons are far more active during the current third national lockdown than when the first emergency "stay at home" order was given last spring. There's more traffic on the roads, more people on trains and more shoppers making trips out.
Government officials worry too many are flouting the rules as Prime Minister Boris Johnson urges the public to try harder to avoid spreading coronavirus. With the National Health Service buckling under the weight of Covid-19 patients, the U.K. already has the highest death toll in Europe at more than 87,000.