As the second-largest vehicle segment in the U.S. (behind crossovers), year after year pickup trucks account for the top three most-sold vehicles. Legacy brands Ford, Ram, and Chevy currently hold the crown. However, as we transition towards electrification, there's been a handful of new companies looking to take advantage of a wide-open electric pickup truck segment.
Without a doubt, the two most-hyped contenders would have to be Tesla and Rivian — two companies that aren't just looking to bring an electric pickup to market, but also transform the way we look at trucks altogether.
The Rivian R1T and Tesla Cybertruck are not only looking to transition pickup trucks away from fossil fuels, but also shake up the long-standing dominance that brands like Ford, Dodge, and GM have enjoyed in the space. That said, how do these two electric contenders stack up against one another?