Like the other military branches, the ground service is fighting the anticipated dent to manpower after the coronavirus shuttered recruiting stations across the country this spring.
The push will involve "every person" and "every aspect"of the service that Army recruiting commander Maj. Gen. Frank M. Muth can muster, he said during a telephone call on Wednesday.
An intensive event between June 30 and July 2 will tap senior leaders to visit with city councils, nonprofits, educators and other pillars of local communities — a supercharged version of the program that the Army Chief of Public Affairs already runs, which brings Army generals back to their hometowns to engage with civilians able to influence young people.
"We would do the same thing, but it would end up being on Zoom or [Microsoft] Teams," said Muth. "The secretary is from Chicago, maybe he engages with the Chicago leadership, and the 101st commander goes down to Nashville because he's right there. And the 82nd commander goes and he Zooms with Raleigh. There's all these different ways we can use these folks."
Muth pitched the idea two weeks ago to the Army's service secretary and chief of staff, calling it Army National Hiring Days. It will be limited in certain areas based on where shelter-in-place orders are still in effect. But Muth intends for it to be a never-before-seen recruiting drive regardless.