Amazon's home security company Ring has enlisted local police departments around the country to advertise its surveillance cameras in exchange for free Ring products and a "portal" that allows police to request footage from these cameras, a secret agreement obtained by Motherboard shows. The agreement also requires police to "keep the terms of this program confidential."
Dozens of police departments around the country have partnered with Ring, but until now, the exact terms of these partnerships have remained unknown. A signed memorandum of understanding between Ring and the police department of Lakeland, Florida, and emails obtained via a public records request, show that Ring is using local police as a de facto advertising firm. Police are contractually required to "Engage the Lakeland community with outreach efforts on the platform to encourage adoption of the platform/app."
In order to partner with Ring, police departments must also assign officers to Ring-specific roles that include a press coordinator, a social media manager, and a community relations coordinator.