And North American culture practically worships the pharmaceutical industry, failing to recognize many of the issues within it.
Many Americans are completely unaware that new prescription drugs have a 1 in 5 chance of causing serious reactions, even after being approved, or that Harvard University stated that prescription drugs are the fourth leading cause of death. We're not talking overdosing or misprescribing; these are drugs that are deemed safe and properly prescribed to patients who simply have an adverse reaction to them.
Despite these facts, people take the risks of pharmaceuticals very lightly, turning to them when they're sick only to provide a "band-aid" effect, covering up the symptoms rather than treating and preventing the root cause. The public isn't entirely to blame for their ignorance; Big Pharma paints a perfect image of themselves, making false claims and highlighting the "benefits" of drugs while minimizing the potential risks associated with them (or printing them in extremely small font sizes).