Instead, Governor Gavin Newsom has taken a rather unconventional approach: hiring a celebrity photographer, Charles Ommanney, with a $200,000 annual salary to enhance his public image.

Yes, you read that right. In a state where many struggle to make ends meet, Newsom has brought on board a photographer known for capturing the likes of Mark Zuckerberg, George W. Bush, and Barack Obama. Ommanney's task? To ensure that the governor is photographed in his most flattering light, whether it's wearing aviator sunglasses while picking up trash from a homeless encampment or surveying wildfire damage in designer workwear.

This new role, which was quietly created and filled without the usual fanfare, is particularly egregious amid the backdrop of California's economic struggles. With Ommanney now a full-time member of the governor's team, his photos aren't just about documenting events—they're about crafting a carefully curated image of Newsom as a hands-on leader, Politico reports.

And while residents suffer, their governor is ramping up his meticulously polished persona, perhaps with an eye on the national stage. Earlier this year, instead of delivering the traditional State of the State address, Newsom's office produced a glossy video, complete with dramatic visuals—some of which were shot by Ommanney—highlighting national issues over local crises.

Izzy Gardon, a spokesperson for Newsom, defended the hire.

"Charles plays an instrumental role in communicating the work of state government across visual platforms — including social media, helping us meet Californians where they are at."

Yet, it's hard to overlook the absurdity of this situation: a governor who earns $234,101 annually is paying a photographer nearly as much to follow him around the state, capturing photos that are, in essence, taxpayer-funded PR.

In a time when California's residents need real solutions and tangible action, the governor's decision to prioritize a high-priced image consultant raises more than a few eyebrows. For a state in dire need of economic revival, the focus on optics over substance is a bitter pill to swallow.