48 hours after X and Rumble filed a lawsuit against the Global Alliance for Responsible Media (GARM) 'advertising cartel' and several members, the World Federation of Advertisers announced it will shutter GARM, saying in a statement reported by Business Insider that they're "a not-for-profit organization with limited resources."

That obviously strains credulity considering they do the bidding of companies representing hundreds of billions in market cap, including CVS Health, Mars, Orsted and Unilever.