G+D is best known as providing banknote solutions to central banks. It also has a central bank digital currency (CBDC) offering.

The ability to self host your own digital assets is appealing. That's especially so following the collapse of the FTX cryptocurrency exchange. However, non technical people are often horrified with the idea that if you lose the keys to your wallet, you lose your assets. The combination of people being wary of crypto exchanges and nervous about losing their keys means they're less likely to engage with digital assets.