Planet Fitness critics are saying "go woke, go broke," calling on the top fitness chain to receive the "Bud Light" treatment after an uproar over its transgender locker room policy created a social media stir.

The chain saw a $400 million dive in valuation from $5.3 billion to $4.9 billion just days after revoking an Alaska woman's membership for snapping photos of a transgender woman, who was biologically male, shaving in the women's locker room, according to a Daily Mail report.

Patricia Silva's issue was first reported by the conservative X account Libs of TikTok, which has since continuously urged gym goers to boycott the chain and blasted the company for creating unsafe spaces for women. On Tuesday, the account shared an update regarding the valuation drop.