ALL the live streamers you see below are AI-generated. ????
Generative AI may replace influencers and live streamers altogether. It is already happening in China and costs just $1000. ????

Social commerce has been the norm in China for years, and influencers stream 24/7 on platforms like Taobao and Douyin to sell products. ????

But now, you can create an AI version of yourself with just a few minutes of sample video and $1000.
The rise of Large Language Models (like ChatGPT) has also replaced the need for human scriptwriting, marking the process truly automated. ?????

These synthetically generated faces were mostly known as deepfakes and used for pornographic content and fake news. But in China, it has now been fully commercialized into e-commerce by supporting streamers. ?????????

In China, the impact of these deepfakes can already be seen: Salaries of live stream hosts were down 20% in 2023 vs. 2022. ????

The combination of different Generative AI models can create immediate commercial value for any organization. With Eric, Eric and Sven at Borg Consulting we help many companies strategize and implement data and Generative AI solutions for immediate commercial value.
Curious about what Generative AI might do for your organization? Let us know in the comments.????