We have a paradox, in that; alcohol is a legal consumable product. Moreover, the vast majority of people that consume alcohol in moderation are not involved in these events. Furthermore, small to moderate alcohol consumption has been scientifically linked to good and preventative health by a wide range of researchers. Yet, the statistics of alcohol related robberies, traffic accidents, employee injuries absenteeism, marital problems, and neighborhood disputes clearly shows a link between abusive and heavy consumption of alcohol and these events is highly likely *1. We have tried banning alcohol, punishing alcohol related crimes (mandatory jail time for DUI/OMVI offenders), raising the drinking age, created diversion programs after an arrest, awarded punitive damages in civil courts, and public education. While some argue that these tactics work to some degree, they all have one thing in common?"they focus on corrective behaviors after the harm (except public education). What is nee