KAHULUI, Hawaii − Tammy Kaililaau's home of 20 years burned to the ground. People she knows burned in the fire, too.

Less than a week later, she said she got a Facebook message from someone in real estate. Residents have been warning each other on social media that developers may try to buy their land, so Kaililaau ignored it.

"Why are they doing that? You know, people burned in the fire," she said Monday.

"It's hard. It's rough, really rough," she added.

Many Maui residents are mourning the loss of their homes and adamantly pledging to stay put after the deadliest wildfires in U.S. history in more than a century destroyed neighborhoods across the island. They said they are worried if insurance payouts and government assistance don't come fast enough, survivors may lose hope and sell to people who will drastically change their beloved, but rapidly gentrifying community. In the days since the fires began, developers have reached out about acquiring the land they and their families have lived on for years, if not generations.