The normal red and rainbow packaging has been replaced with black and white packet replete with a trans flag and the phrase "Black Trans Lives Matter".

The confectionary, owned by the Wrigley Company, in turn owned by Mars Incorporated, has also whacked a drag queen on the packet for good measure.

The packaging was designed along with the Gay & Lesbian Alliance Against Defamation organisation.

It's like they're now actively seeking backlash: