There's no better example of the ESG investing fairy tale imploding in front of our eyes than McDonald's removing the term from its website. We have told readers about the demise of ESG in several notes, one titled "ESG Is Dying Its Inevitable Death" and "Is The ESG Investing Boom Already Over?" 

Recall, in mid-January, BlackRock's Fink told Bloomberg TV at the World Economic Forum in Davos that ESG has been tarnished:

 "Let's be clear, the narrative is ugly, the narrative is creating this huge polarization."

Fink continued:

"We are trying to address the misconceptions. It's hard because it's not business any more, they're doing it in a personal way. And for the first time in my professional career, attacks are now personal. They're trying to demonize the issues."

For many years, we've understood that the entire "ESG" hype was one giant scam. Matt Lawton, T. Rowe Price Group Inc.'s sector portfolio manager in the Fixed Income Division, pointed this out one year ago: "It's becoming increasingly difficult to find credible sustainability-linked bonds or SLBs." In February 2020, we wrote "Behold The "Green" Scam," and in April 2020, we noted "The Fraud That Is ESG Strikes Again: Six Of Top 10 ESG Funds Underperform The S&P500". 

Elon Musk has also expressed his frustration about ESG on "X," formerly known as Twitter.