"Consumers have made a choice," said the executive of a beer distributor in Texas who didn't want to be identified.

"They have left [Bud Light] and that's how it's going to be. I don't envision a big percentage of them coming back," he added.

Bud Light and other beers from Anheuser-Busch were hit with a boycott after Dylan Mulvaney posted about a partnership with the beer to promote March Madness on the influencer's social media account. The controversy grew after comments from a marketing executive deriding Bud Light's audience were resurfaced on social media.

Among those who lambasted the company was Kid Rock, who posted a video of himself using cases of Budweiser beer for target practice before declaring, "F*** Bud Light, and f*** Anheuser-Busch!" The viral video garnered more than 53 million views on Twitter alone.