So, what is in its most recent efforts announced on Wednesday? From the White House:

Today, the President will outline several new, concrete steps in the Administration's effort to crack down on rental junk fees and lower costs for renters, including:

New commitments from major rental housing platforms—Zillow, Apartments.com, and AffordableHousing.com—who have answered the President's call for transparency and will provide consumers with total, upfront cost information on rental properties, which can be hundreds of dollars on top of the advertised rent;

New research from the Department of Housing and Urban Development (HUD), which provides a blueprint for a nationwide effort to address rental housing junk fees; and

Legislative action in states across the country—from Connecticut to California—who are joining the Administration in its effort to crack down on rental housing fees and protect consumers.

Importantly, while these commitments from rental housing platforms will make renters better informed about the total cost, they do nothing to make housing more affordable. Here is what the platforms are doing: