Not long after the 9/11 attacks, the Bush administration launched what it called the Office of Strategic Influence, which would seek to "counter the enemy's perception management" in the so-called war on terror. But it quickly became clear that the office, operating under Defense Secretary Donald Rumsfeld, would be managing those perceptions with its own disinformation.

As the New York Times reported at the time, its work was to "provide news items, possibly including false ones, to foreign journalists in an effort to influence overseas opinion." In the nascent Internet age, observers worried the propaganda could boomerang back on Americans.