Alissa Heinerscheid, the vice president of marketing for Bud Light, has taken a leave of absence, AdAge reported on Friday
Heinerscheid was brought in in June 2022 with a self-declared mission of making the beer less 'fratty', and on April 1 the beer partnered with a trans influencer
The Dylan Mulvaney partnership wiped $6 billion off the value of the company: Heinerscheid has been replaced by Budweiser global marketing VP Todd Allen
Alissa Heinerscheid was hired to overhaul Bud Light's marketing in June 2022 with the vision of freshening up its image.
But that took a disastrous turn on April 1 when the partnership with Mulvaney was announced, sparking a boycott and knocking $6 billion from the company's value.
Heinerscheid is being replaced by the vice president of global marketing for Budweiser, Todd Allen, according to Ad Age.
DailyMail.com has approached Bud Light for comment.