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Bud Light's under-fire marketing VP 'takes LEAVE OF ABSENCE' after Dylan Mulvaney contro


Alissa Heinerscheid, the vice president of marketing for Bud Light, has taken a leave of absence, AdAge reported on Friday

Heinerscheid was brought in in June 2022 with a self-declared mission of making the beer less 'fratty', and on April 1 the beer partnered with a trans influencer

The Dylan Mulvaney partnership wiped $6 billion off the value of the company: Heinerscheid has been replaced by Budweiser global marketing VP Todd Allen 

The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney has taken a leave of absence, according to a report on Friday.

Alissa Heinerscheid was hired to overhaul Bud Light's marketing in June 2022 with the vision of freshening up its image. 

But that took a disastrous turn on April 1 when the partnership with Mulvaney was announced, sparking a boycott and knocking $6 billion from the company's value.

Heinerscheid is being replaced by the vice president of global marketing for Budweiser, Todd Allen, according to Ad Age. has approached Bud Light for comment.