IPFS News Link • Business/ Commerce
Why Anheuser-Busch Went Woke
• https://www.zerohedge.com, BY PORTFOLIO ARMORQuantitative and anecdotal data supports ZeroHedge's report that consumers aren't buying Anheuser-Busch's apologies for their Dylan Mulvaney fiasco. Social data analysis firm LikeFolio found that customer happiness levels for the company had plummeted at the same time consumer mentions had jumped 10x.
Consumer Happiness levels (purple line) for the company have plummeted to all time lows, from nearly 80% positive prior to the promotion all the way down to just over 40% positive today:
Making matters worse, this sentiment drop is happening as consumer buzz surges to levels 10x BUD's normal volume levels:
Meanwhile, anecdotal evidence suggests stores are having trouble selling Bud Light.
Talked to the @budlight beer salesman at the store today. He shared that he has never seen such non-movement of their products in his 15 years. Even in rural communities no product is being sold. The cooler was completely full of Bud products-not 1 case was sold since yesterday… pic.twitter.com/sNCjDIWmjQ
— TennesseeTruthSeeker (@TennesseeMAGA13) April 16, 2023