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IPFS News Link • Business/ Commerce

Why Anheuser-Busch Went Woke

• https://www.zerohedge.com, BY PORTFOLIO ARMOR

Quantitative and anecdotal data supports ZeroHedge's report that consumers aren't buying Anheuser-Busch's apologies for their Dylan Mulvaney fiasco. Social data analysis firm LikeFolio found that customer happiness levels for the company had plummeted at the same time consumer mentions had jumped 10x. 

Consumer Happiness levels (purple line) for the company have plummeted to all time lows, from nearly 80% positive prior to the promotion all the way down to just over 40% positive today:

Making matters worse, this sentiment drop is happening as consumer buzz surges to levels 10x BUD's normal volume levels:

Meanwhile, anecdotal evidence suggests stores are having trouble selling Bud Light. 


www.universityofreason.com/a/29887/KWADzukm