In what many thought was an April Fool's joke, the transgender activist whose act consists of mocking women with exaggerated stereotypes that the left is too stupid to pick up on, revealed that the company had begun featuring Bud Light cans featuring his face, which Mulvaney said was his "most prized possession." The ad campaign includes a video of Mulvaney drinking Bud Light in a bathtub.

According to the trade publication, which viewed the situation "purely from a marketing and sales perspective," Mulvaney's target audience of Gen Z and TikTok viewers is a demographic that the beer company is "desperate" to reach.

"We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas," the beer publication wrote, adding that according to preliminary data, "it appears likely Bud Light took a volume hit in some markets over the holiday weekend," with the caveat that rural customers are also most likely to celebrate Easter.

"Whether it lasts or whether the publicity sparks incremental off-setting demand from over the ideological divide in metro areas, remains to be seen," the report added, while noting that it's hard to "appeal to the sensitivities of a new generation of drinkers" without pissing off their existing customers.

"I've never seen the country so hotly divided, sadly," the author continues, according to Fox News.