Well, never mind that.

Hyundai has "enlisted" a very specifically "black" marketing agency styled – with interestingly disingenuous non-specificity – Culture Brands – to "connect" with specifically black consumers through "authentic, uplifting campaigns."

All of the foregoing in quotation marks because as with everything said by the Left – and that is who and what we're dealing with here – etymological deconstruction is required to understand the meaning and so the intention of the words used.

"Yes, we're marketers, but we like to consider ourselves culture shapers and shifters. We use our cultural fluency to inspire multicultural audiences by ensuring they feel seen, heard and valued in a culturally relevant and responsible way. . ."

"Culture Brands" means specifically marketing aimed at black people. Not just people. Herewith the company in its own – more direct – words: