Get the world's population hooked on an information monopoly, and then, when the time was ripe, funnel everyone toward specific narratives and hide everything else.

Google can do it because the primary way anyone "researches" a topic online is by using the Google search engine; Google controls well over 95% of the searches done on the internet across the entire planet. A similar trap was laid within the media landscape. As reported by Swiss Policy Research:1

"… most of the international news coverage in Western media is provided by only three global news agencies based in New York, London and Paris. The key role played by these agencies means Western media often report on the same topics, even using the same wording.

In addition, governments, military and intelligence services use these global news agencies as multipliers to spread their messages around the world. A study of the Syria war coverage by nine leading European newspapers clearly illustrates these issues: 78% of all articles were based in whole or in part on agency reports, yet 0% on investigative research.

Moreover, 82% of all opinion pieces and interviews were in favor of a US and NATO intervention, while propaganda was attributed exclusively to the opposite side."