However, the supermarket chain hasn't been able to escape inflation and shortages in recent months. Shoppers have been furious at Aldi for doubling the price of hundreds of items, with some of them noting that larger competitors such as Walmart and Kroger are selling essentials at lower prices than the discount retailer, while others say that the amount of money they are saving at Aldi is not as great as it used to be. A flood of consumer complaints detail "unbelievable" price increases at stores in the past few weeks. But the company executives warn that the worst is yet to come given that the chain will be forced to pass "exploding costs" onto their customers this year. That's what we're going to expose in this video. After RetailWeek exposed last month that Aldi is raising prices at a higher rate compared to many other grocers, executives were forced to admit the obvious. "It would be ridiculous for me to sit here and say that our prices aren't going up. Of course, they're going up," exclaimed Aldi international group managing director Niall O'Connor. In fact, just days before the end of 2022, the grocer announced that prices would "inevitably" have to rise further due to global inflationary pressures, revealing that hundreds of products were about to face increases of up to 50%. The latest price hikes are affecting pharmacy items, cleaning products, baked goods, snacks, frozen fruits and vegetables, and other several product categories.