But, as David Foster Wallace (sorry) wrote in Infinite Jest (sorry again), "certain persons simply will not like you not matter what you do," and no matter how likable you think you are, you're not going to win over every person you meet. "Remember that it is impossible to please everyone," Chloe Brotheridge, a hypnotherapist and anxiety expert, tells us. "You have your own unique personality which means some people will love and adore you, while others may not." Of course, while this concept is easy to understand on its face, it's difficult to keep your perspective in check when you find you're, say, left out of invitations to happy hours with co-workers, or getting noncommittal responses from potential new friends, or you overhear your roommates bad-mouthing you. Rejection is painful in any form, whether it be social or romantic, and it's a big ego blow to get bumped from the inner circle.