Tl;dr: Coinbase and BlackRock to create new access points for institutional crypto adoption by connecting Coinbase Prime and Aladdin

By Brett Tejpaul, Head of Coinbase Institutional and Greg Tusar, Vice President, Institutional Product

Over the past few years, Coinbase has played a central role in developing and strengthening crypto markets as the safest, most trusted bridge to the cryptoeconomy. Today marks an exciting next step on our journey as we announce that Coinbase is partnering with BlackRock, the world's largest asset manager, to provide institutional clients of Aladdin®, BlackRock's end-to-end investment management platform, with direct access to crypto, starting with bitcoin, through connectivity with Coinbase Prime. Coinbase Prime will provide crypto trading, custody, prime brokerage, and reporting capabilities to Aladdin's Institutional client base who are also clients of Coinbase.