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The Disastrous Record of Celebrity Crypto Endorsements

• https://www.bloomberg.com, By Immanual John Milton

Matt Damon started touting crypto investing when Bitcoin was worth twice as much as it is now. Mike Tyson's NFTs have plunged more than 90% since he introduced his collection. And investors who allege they lost millions on a pump-and-dump scheme are suing Paul Pierce.

Months into a rout for crypto assets, the full extent of the financial pain suffered by millions of everyday Americans is still being calculated. What's clear, though, is that scores of celebrities touted the life-changing power of crypto investing at the worst possible time — just as the speculative mania was approaching its peak. The entreaties to get involved in the space came in multiple forms — everything from big-budget TV ads trumpeting particular exchanges to cryptic tweets touting obscure tokens.


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