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Leaked Videos Show Disney Is the Biggest Ad Tech Giant You've Never Heard Of

• https://www.vice.com, By Joseph Cox

The Muppets' Bunsen and Beaker are best known for science experiments gone wrong while they're explaining the nature of the universe; in videos obtained by Motherboard, however, they're explaining something else altogether: Targeted online advertising.

"I'm tickled pink to announce a solution to all of your digital ad buying needs," Bunsen says in the video. "Imagine a data powered solution that unlocks Disney's portfolio of premium content and diverse audiences at scale, with automated flexible buying through a single storefront."

"The answer is Disney Advertising Sales Programmatic," Bunsen adds.

In another video, Baymax from Disney's Big Hero 6 explains how the company is focused on providing "ad experiences that are non-disruptive, relevant, and highly personalized."

"Hulu mined the data on how viewers watch, and then pioneered non-disruptive ad formats, with pause and binge ads that respond to viewer behaviors and create a relevant ad experience," they continue. They add that ESPN introduced new shorter and skippable ad formats that "meet the needs of today's viewers" which encourage "increased audience consumption."


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