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IPFS News Link • Business/ Commerce

Crypto Winter: Exchanges that Spent Millions on Super Bowl Ads Are Now Laying Off Workers

• https://www.breitbart.com by LUCAS NOLAN

Coinbase isn't alone in this reversal of fortune — Crypto.com is laying off staff just months after its widely mocked Super Bowl ad starring Matt Damon.

Futurism reports that Coinbase is laying off close to a fifth of its entire workforce following a collapse in stock and crypto prices. The exchange plans to cut 18 percent of its full-time positions, according to an email sent to employees. The company has around 5,000 full-time workers, which will be reduced by approximately 1,100 following the layoffs. Crypto.com, another Super Bowl advertiser, is reportedly laying off five percent of its workforce.

In February, Coinbase ran an ad during the Super Bowl. The ad, named WAGMI ("We're All Going to Make It") contained a scannable QR code that bounced around the screen. Scanning the QR code brought users to a page where Coinbase offered $15 in Bitcoin for signing up and a chance to enter a contes.

The webpage crashed immediately due to the increased traffic from the ad. Of course, people immediately began to point out that Coinbase paid millions of dollars to run an ad during the Super Bowl for a website that couldn't handle the sudden increase in users.


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