By B.N. Frank

Collecting individuals' personal data (see 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11), images (see 1, 2, 3, 4), and "voiceprints" to analyze and sometimes sell and/or share with 3rd parties is often referred to as "Surveillance Capitalism". Children are not excluded from this practice and opposition to this is increasing in the U.S. and worldwide (see 1, 2, 3, 4, 5, 6, 7).

From Bloomberg:

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'Voiceprints' Roil Companies as Biometrics Litigation Skyrockets

-New wave of lawsuits targets voice-powered technologies

-Illinois companies grapple with how to obtain written consent

McDonald's wanted to create a more individualized experience in its drive-thrus. So it set up artificial-intelligence-based voice assistant Apprente to take orders, extract the duration and pitch of an individual's speech, and use the data to identify repeat customers.

Shannon Carpenter sued the fast food chain, claiming that McDonald's captured and stored her "voiceprint" without her consent, a practice that has been illegal in Illinois since the Biometric Information Privacy Act was enacted in 2008.