As hours of coverage and an avalanche of op-eds are unleashed to explain to the masses why they should grab their pitchforks as Elon Musk offers to buy a social media platform at a significant premium for shareholders, this brief MSNBC clip from 2017 perfectly summarizes where the real panic lies.

None other than MSNBC's 'Morning Joe' Mika Brzezinski said the following words in her out-loud voice...

"The dangerous edges here are that he is trying to undermine the media, trying to make up his own facts, and it could be that while unemployment and the economy worsen, he could have undermined the messaging so much that he can actually control exactly what people think..."

And then the nail in the 'oops, I just told the truth coffin':

"...and that is our job."

To which the effervescent Joe Scarborough replies:

"Yeah".

Watch the full clip here: