The Walt Disney Company's all-out support of the LGBTQ movement has proved costly as seven in 10 Americans said they no longer want to do business with Mickey Mouse and the gang. Many parents also said they will seek out family-friendly alternatives.

Latest data showed 68.2 percent of the voters are now less likely to do business with Disney, with 57.2 of those much less likely to buy from the entertainment giant known for its kid-friendly parks and movies. Moreover, 69 percent said they are likely to support family-friendly alternatives to Disney.

The survey from the Convention of States Action, in partnership with The Trafalgar Group, also found that the concerns regarding Disney's plan to create related content had been bipartisan, with 48.2 percent of Democrats saying they are less likely to do business with the House of Mouse.

This poll follows several reports that Disney is open to exploring sexual issues and LGBTQ characters in its products.