To bolster the perception of Ukrainian military mettle, Kiev has churned out a steady stream of sophisticated propaganda aimed at stirring public and official support from Western countries.

The campaign includes language guides, key messages, and hundreds of propaganda posters, some of which contain fascist imagery and even praise Neo-Nazi leaders.

Behind Ukraine's public relations effort is an army of foreign political strategists, Washington DC lobbyists, and a network of intelligence-linked media outlets.

Ukraine's propaganda strategy earned it praise from a NATO commander who told the Washington Post, "They are really excellent in stratcom — media, info ops, and also psy-ops." The Post ultimately conceded that "Western officials say that while they cannot independently verify much of the information that Kyiv puts out about the evolving battlefield situation, including casualty figures for both sides, it nonetheless represents highly effective stratcom."

Key to the propaganda effort is an international legion of public relations firms working directly with Ukraine's Ministry of Foreign Affairs to wage information warfare.