Disney laid off tens of thousands of workers due to the COVID-19 pandemic. As Rufo's reporting exposed, despite those financial headwinds, the company still found a way to roll out a corporate diversity, inclusion, and equity program (commonly known by the acronym DEI, but deserving of the Freudian descriptor DIE, the fate reserved for the based in these programs, and straight white males in particular) featuring a Two Minutes Hate against white people and other race-and-sex-shaming content.

Disney's new DIE program is not the first time the House of Mouse violated Middle America's conscience. In 1997, the Southern Baptist Convention, the largest Protestant Christian denomination in the United States, called for a boycott of Disney. At the time, CNN reported the Convention's objections "to Disney's policy of giving health benefits to same-sex partners of employees, 'Gay Days' at theme parks, and the release by Disney and its subsidiaries of controversial books and films like 'Pulp Fiction' and 'Kids.'"

Like many of the cultural right's other projects over the years, the boycott failed at every level. Thankfully, to use Benjamin Franklin's words, "God governs in the affairs of men." Providentially, a GOP-controlled Congress' previous coddling of Disney presents America First Republicans with a timely opportunity.