In the weeks following the 2008 Summer Olympics in Beijing, a group of Chinese executives traveled to Los Angeles for a crash course in influence. Inside the UCLA classroom of the film professor Robert Rosen, a parade of Hollywood executives conducted a series of lectures on America's entertainment industry. The students had been chosen by their country's State Administration of Radio, Film, and Television, and they were in Los Angeles with a mandate: to learn how the American film industry had achieved its status as the leader in global culture—and how China could re-create that achievement back home.

The head of Universal Pictures, the studio behind Frankenstein, Back to the Future, and The Fast and the Furious, spoke about his film operation, a conglomerate grown out of a collection of nickelodeons founded in 1912. So did the CEO of Metro-Goldwyn-Mayer, a company that was established before the talkie and eventually produced The Wizard of Oz, West Side Story, and The Silence of the Lambs. An agent at William Morris, the talent agency that counts Matt Damon and Denzel Washington as clients, talked about how he managed America's biggest movie stars. An independent producer explained the art of putting a movie's finances together, and the head of the Motion Picture Association of America detailed his organization's lobbying work in Washington on behalf of the nation's entertainers. It was hard to imagine a more glamorous set of day jobs, positions that turned the men and women who held them into stewards and emissaries of American culture.

That China would send officials to Los Angeles to learn from America's most famous capitalist enterprise would have been unthinkable in prior decades, when the Cultural Revolution and the massacre of protesters at Tiananmen Square left little doubt about the government's attitude toward free expression. Yet China in 2008 was ascendant, even if that rise occurred out of view of many Americans—including many in Hollywood, where the country's work was just beginning. At the time, the Chinese visitors' unassuming exterior masked incredible power. One young executive worked at a movie channel that had 800 million viewers, a scale beyond what any of his Hollywood instructors could fathom.