The Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash! Kick-started by famed auto journalist Brock Yates as a rebellion against American speed limits and automotive regulations of the 1970s, the "Cannonball Run" as it became known, gave way to a Hollywood adaptation starring the black supercar. The Hollywood movie "The Cannonball Run" and the real life stories of cross country runs made their imprint on society, propelling the Lamborghini Countach on to the bedroom walls of teenagers across the nation and setting people to dream about breaking the so-called "Cannonball record."