The former first lady's first NFT, called Melania's Vision, will include watercolor art that "embodies Mrs. Trump's cobalt blue eyes, providing the collector with an amulet to inspire," according to an emailed statement. It will be available from Dec. 16 to Dec. 31 for one SOL, a cryptocurrency that runs on the Solana blockchain, currently priced at $187.

Trump is venturing into the world of NFTs as the digital collectibles increasingly move into the mainstream, with stars like Justin Bieber and K-pop group BTS also entering the market. Others such as Lindsay Lohan have been in on the action for months. The tokens, which combine the world of cryptocurrencies and blockchain with the realm of creative pursuits, are fodder for both retail traders and professional investors anticipating a metaverse where NFTs play a crucial role.