According to reports, Paltrow and a group of investors made a "substantial, 8-digit equity investment" in the company. Paltrow is well known for her involvement with cryptocurrencies and joined the crypto firm Abra in 2017 as an advisor.

Gwyneth Paltrow Joins Investors Making '8-Digit Equity Investment' in Bitcoin Mining Operation Terawulf
On December 13, Terawulf CEO Paul Prager tweeted about Gwyneth Paltrow investing in his bitcoin mining operation. "Thrilled for Gwyneth Paltrow, among others, to invest in Terawulf and support our team of energy entrepreneurs' new paradigm for best-in-class [crypto mining] that uses 100% zero-carbon energy," Prager said. Furthermore, reports disclose that investors like Paltrow and the Iranian-American CEO of Beautycon Media, Moj Mahdara, "made a substantial, 8-digit equity investment in Terawulf."

Seeking Alpha's Joshua Fineman explains that Terawulf is in the midst of a reverse merger with a firm called Ikonics (NASDAQ: IKNX). The special purpose acquisition company (SPAC) merger will change the publicly listed ticker to "WULF." A number of crypto firms have leveraged the SPAC method to raise capital through an initial public offering (IPO) in order to acquire an existing company. For instance, the vertically integrated bitcoin self-mining company Griid revealed at the end of November its plans for a public listing on the New York Stock Exchange (NYSE) via a SPAC deal.

Paltrow Joined Abra as an Advisor in 2017, Businesswoman Features Crypto Subjects in Her Lifestyle Publication Goop

The investment in Terawulf is not Gwyneth Paltrow's first foray into the crypto industry as she's been involved with crypto assets in the past. During the first week of August 2017, Abra CEO Bill Barhydt announced that Paltrow joined the company as an advisor. "She has been a huge value add," Barhydt said of Paltrow at the time. "She's opened up her network to us, given us valuable business advice," Barhydt added.